I’m Alex — a writer, creative marketing freelancer, & lifestyle content creator

I help creatives connect with their people through thoughtful, story-driven email campaigns and brand collateral, and I document my own creative life along the way.

Whether I’m writing strategic emails for soulful businesses or sharing our thoughtful approach to family life on YouTube, my work is rooted in the same thing:

telling stories that feel honest, intentional, & human

my marketing work

my lifestyle content

Everything I do is rooted in meaningful connection

Connection to family, community, and the natural world.

We choose to share our work with the world because we want to connect.

Email Marketing For Creatives

I help artists, makers, and small business owners bring warmth and strategy to their email marketing. From launch sequences and newsletters to branded digital touchpoints such as e-books, guides, or proposals, I partner with my clients to help them tell their stories.

What I Offer

For the small business owner who wants to keep their audience up-to-date on the latest launches and sales.
You know email marketing is the key to driving sales, but you want to do more than just sell, you want to connect.
Helping you elevate your client experience at every touchpoint with beautiful, functional templates.

Let’s elevate your brand experience

Work With Me

Life, styled slowly

Explore posts on seasonal capsule wardrobes, slow & rental-friendly home design, family travel, and intentional living — all through a lens of simplicity and creativity.

read the journal

Hey, I’m Alex.

I’m a writer, creative collaborator, and iced latte enthusiast building a gentle life as a mother to three, helping other creatives connect with their people through authentic, intentional storytelling.

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